T-Shirts: Your Next Great Business Tool |
Posted: October 29, 2018 |
Although we live in an advancing technology time, one marketing method has not failed small businesses yet: word-of-mouth. Through this not-so outdated method, we see both large and small businesses using promotional products to get their name out there. Whether on staff or clients, putting your product or logo on a t-shirt, hoodie, sweater, or pullover can be an effective marketing tool.
One way to use personalized business t-shirts is to dress your staff in them. They should carry your business’ company name and logo, displayed for others to read clearly, on both the front and back. You can include contact information, an address, your social media presence or or website name - whatever information is vital to you and your customers. If your business sponsors events in the community, you can dress the staff in your logo and it’s an excellent way to advertise.
You can promote your business with apparel at a local trade show, something that many companies do these days. Some trade shows require business attire, but those that don’t allow you and your staff to don your customized t-shirts. This is doubly important for those that attend but do not rent a booth - let your t-shirts be your sign while you are there. You can give t-shirts away in a giveaway or contest, and this is a great way for potential clients to carry your business card with them.
Some businesses like to change up their logo, and thus back to the drawing board for something. If you are doing this, one great marketing technique is to hold a contest. These t-shirt design contests are a great way to bring attention to your company, its new logo, and encourage those within your target market. Promote the prize, which should be a free product or service from your company, to help encourage your audience. Post the results with local media and your business’ social media accounts to promote as much free publicity as you can.
When it comes to creating a company t-shirt, make sure to use a reputable screen printing company. If you are not sure which companies will work for you, ask around to friends, family or business colleagues. You can also check out hundreds of online reviews, taken with a grain of salt, of course. Although the design is truly what counts, you want your promotional t-shirts and other apparel to be comfortable to wear around town.
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