How to Choose A Good Domain Name for Your Small Business |
Posted: June 24, 2019 |
Setting up your own small business can be really exciting but also slightly terrifying. There are always so many decisions to make and sometimes it can be too late before you find out if you’ve made the wrong one. Let’s take a look at a typical scenario faced by thousands of small business owners around the world. You’ve finally decided that you do need a website. It’s going to be a simple one to start with but hopefully in a couple of years, as your brand grows, you can add e-commerce functionality and start selling your products direct-to-consumer (DTC). But where to start and what is the best web hosting for small business? First things first. You’ll need three things:
What is a search engine-friendly domain name? You’ll likely already have a name for your business - this is your brand. Please look after it as it just might become your most valuable asset in years to come. But to begin with, remember, no-one will know your brand. And no-one will care about your brand - people are busy getting on with their lives - using the brands they know and trust already. This might sound harsh, but it’s true. Indeed when people do start searching for your brand name first then you’ll know you will have jumped over one of the first hurdles to becoming a successful company. So, to start with it’s best to think of a domain that contains both your brand and the product or service you’re selling. Here you’ve got two options: find a company specialising in small business SEO servicesand get them to do some thorough keyword research for you, or, do a bit of DIY SEO. Go to Google adwords and set-up a free account. Then get on Google and search for ‘free keyword suggestion tool’ in your native language. Type in your primary business such as: takeaway sushi, machinery hire, mobile phone repair etc and get a list of 10 or so keywords that could become your primary keyword. Then just punch these keywords into Adwords to get a sense of their monthly volumes - Adwords is not very specific these days but you’re looking for ball-park figures. Then find your primary keyword and just add your brand name. But remember, like your brand, your domain name is precious and you want it to last as long as possible. Indeed, changing domain names can have an impact on your search rankings and traffic to your website in the future. Such as: Se24-sushi-takeway.co.uk Foxy-tool-hire.com Etc. Once you have decided on your domain, get some web space and a CMS and start to build your website and your business from it. Remember, like your brand, look after your domain name and keep the same one for as long as possible. Don’t go changing it on a whim. Nick Dockerty is an SEO Consultant. Take a look at https://improve-seo.co.uk/ for more tips on how to grow your business through Google searches.
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